Sustainability strategy: ask, talk, get involved

Reading and writing about sustainability and related subjects, one topic is getting my attention: People.
People as human resources (HR) in a company, people as community, people as the organic part of any organization. People!

I think, people should be on the core of any sustainability strategy, but they are not. When you're focusing on standards complying, people are not the core, standards are. Any strategy should be planned with everyone’s participation. Not going to people with everything sorted out, telling them what they can answer. Again, the whole process should have everyone’s participation. If not, how do you think you can have that people you didn't ask anything to get involved in a strategy that doesn't mean anything to them?

You can work involvement right by the start, getting people, your people, to be a part of the whole process. And this goes to any sustainability process, any initiative, any action.
How can you know your customer if you don't talk with him? The same question can be asked related to your people, your co-workers, as for the rest of the stakeholders.

Start asking! Start talking!