Call to Arms

We are living in a time of crisis, sure that's a fact. Nobody doubts, an less you're some kind of bear, hibernating in a cave, far away from any sign of civilization. But this is not the issue or an issue we should care about, because it's a fact, it's reality. We can't spend time thinking about this kind of issues, loosing time because you're not focus on the next steps. And people can ask: what are the next steps?
Beyond specifying in detail the steps, in general, act is the question. We need to act, think on the solutions and not the problems. That's the Call to Arms!
And if we think carefully on this statement, this Call to Arms, we can see Arms not real weapons but tools to work to a better and sustainable future, with new business, economic and financial models, joining with workable social and environmental aspects. But we look real carefully we can see that, in a very simple point of view, Arms can be the body parts, like legs and torso. We can understand that this Call to Arms it's a call for everyone to get their arms on to work, getting to work like in old days we had hard hand work.
This are times to get our arms, legs, head and brain, hands, and every atom we have focus on working with real, environmentally sound, economically viable, socially just and culturally acceptable objectives. 
This is a Call to Arms. This is my Call to Arms! This is our Call to Arms!

The Obvious Revolution 

Colaboration

A vital and sometimes overlooked or underestimated in Sustainable Development is a collaboration, or rather the need for collaboration.
The need for collaboration is imperative, it is difficult to intervene in some way in this area alone. Collaboration can be internally in an organization, but still should not be a closed process, leaving open to external collaborations, even off of stakeholders. But the best way is undoubtedly an open collaborative process, involving all levels internal and external of the various entities involved, at least those relevant to the business.
Collaboration is essential, it is implicit in sustainable development processes, and not assume the process will be cut in the bud. It is never easy, at least as easy as talking about the same, but to exclude or limit the collaboration is to make a complex process, in a situation as difficult, time consuming and slow, it will lose all its meaning at first.

The Obvious Revolution