Sustainability: some pointers

Starting by understanding what's Sustainability - not so obvious as you mite think - and what's Sustainability in your business and for your business, looking into the business model, you will have a good picture. It's very simple for one side, but a whole lot of work for another. Just think you can't have success and good results without hard work.

Afterwards you'll have to have a good notion of what to do, at least in general, looking at simple steps towards your objectives. Having this kind of notion you can now start to think about about a strategy.

Strategies and strategic thinking are very important, but is essential that you realize the importance of strategy in Sustainability. Maybe you can not realize it but strategy is the core of the whole project, the core of Sustainability in your business. It´s not a closed process, it can be updated through time, and has a lot for you to think about.
Thinking about a strategy - on planning, designing and implementation - there's some tools that will be useful, like marketing, and other insights. In itself marketing has a lot of tools to work with and within Sustainability, helping achieve success and the objectives. 

The Obvious Revolution

Orex SM