The balance between CSR and Business

In few words, if prefer to look to CSR and business separately - I look at them integrated - you could try to balance them. 

First, it only makes sense if you think it strategically. Beside that, many people think that CSR or Corporate Responsability & Sustainability actions are somehow opposite to business practices. If you think in old business practices, maybe you can be a little right, but in overall point of view you're completely wrong. That's right!

The focus and the way to create value is not balancing CSR and CR&S against business, but finding ways to integrate and make them work together. Their joint-work can and will drive the whole organization towards success. 

So the focus should not be wasting time in thinking on how to balance this two subjects, but to search on how to work them in the same way.

The Obvious Revolution