Is Green Marketing over... Part 3

Another great way to treat this subject is the approach from Koann Vikoren Skrzyniarz, President of Sustainable Life Media, on her article "Green Marketing Dead? Substance or Semantics?", in SB2011 blog.

It has been creating a great buzz, especially after Joel Makower article, and in my opinion it is very good. Again with great respect for everyone that works in this area, but I still think that the subject is too restrictive. I can agree that in substance it could go far, but it is not the way it has been worked. 

Green Marketing, as have been worked it enhances and gives opportunities to greenwashing. It has to have a broader horizon and objectives, and in that way we already have Sustainable Marketing. 

The Obvious Revolution